What’s the best pathwwway customer retention plan? It’s important to launch a plan but then manage it effectively. Effective management is the key:


1. Reduce the “hassle factor”

This tip can help to improve the management of your pathwwway customer retention plan. It could involve more channels for customer service, next-day/international shipping, or new product lines. What’s most important is that you make it easier for customers to do business with your company. That, in turn, can make it easier for customers to remain loyal to your company. On the other hand, if customers feel that it’s a hassle placing orders with your company they’ll be less likely to be loyal customers.


2. Be a good resource

It’s helpful when your company isn’t just focusing on selling products/services. For example, you can provide helpful information for your customers so they can get valuable information for whatever issues they have. There are times you can even help them with issues not related to your company’s products or services. This shows your business is willing to go the extra mile to provide top-notch customer service.


3. Make a “Goof Kit.”

If you want to manage your company’s pathwwway customer retention plan better then you should consider using this method. If your company makes a mistake this is a way to show customers that you’re not just sorry but you want to make things right. The actual kit that you design can vary. What’s most important is that you have a plan to deal with the situation and provide your customer with a freebie that provides the message you want to keep their business.


4. Hire mystery shoppers

This has traditionally been done for physical stores. It’s an excellent way to find out what your company is doing well and what it needs to work on. However, you can also use this type of program for online companies. The results will be similar since many of the steps involved in making purchases are the same whether it’s done online or offline.


5. Create a customer advisory panel

This management tip for your pathwwway customer retention plan can be helpful to improve customer service. This helps to learn what your customers want and need and makes your company more customer-focused. There are times when companies what to retain more customers but aren’t certain which steps they should take. This sort of panel can help to solve the problem by allowing a group of customers to talk about changes they’d like your company to make.


6. Send invoices with “no charge” stamps

This is an especially helpful step for your pathwwway customer retention plan if your company is a loyal customer already. In that case it will make the company more likely to keep doing business with you. It’s very helpful when customers place many/big orders and have been long-term customers. In that case, it’s a plus to offer those customers a no-charge invoice from time to time.