Which retention ideas are wrong for online companies? This is a key issue because it’s about what not to do instead of what to do. Here are some to avoid like the plague:
- Not offering something unique
It’s not really enough to offer a good product. One of the retention ideas that you should avoid is offering an average or boring product. This will make it tough to set your company apart from other businesses and its likely customers will consider shopping around. That’s definitely a situation you’ll want to avoid.
A better approach is to provide customers with a unique selling proposition (USP). This is basically a promise that your company is offering something 100% unique whether it’s a product, service, etc. It can be risky making such promises so it’s important to make sure you deliver on your USP. However, if you do that it can certainly help to make your company competitive versus the competition and give you a competitive edge.
- Not focusing on critical episodes
These are major events in people’s lives. They include a first job, marrying, divorcing, and moving abroad, and so on. If you want to void bad retention ideas then make sure you’re not taking these issues lightly.
It’s important for your company to survive these life-changing events in people’s lives. There are various ways. One of the most important ones is to stay relevant in people’s lives. This can be tough as people get older and their lives change. However, if your company can stay important in people’s lives during this time it will be easier to keep your customers in the fold.
- Not monitoring the competition
What are the alternatives your company’s customers have? If you don’t know it can cause problems because you won’t know what else is available on the Internet. If you don’t know what rival companies are offering it can put your company at a disadvantage.
The good news is there are various online tools your business can use to monitor rival companies. That in turn can help to determine if your company is on track in terms of offering unique and better products/services. Social media is one of the most effective ways to do that.
- Not listening to negative feedback
Here’s one of the Pathwwway Gamble retention ideas that can be tough not to do. When companies get feedback they tend to like the positive type since it means they’re doing certain things right. What’s a better way?
It’s more logical to make sure you listen to all feedback whether it’s positive or negative. This can be tough and especially when you realize your business is certain things ineffectively. However, it can also be effective in improving your company. Your business might need to make some tweaks about products, prices, and so on. There’s no way to know that sometimes unless you get feedback from customers since they’re actually using your products.
If you want to boost your company’s customer retention rates you should definitely not use these retention ideas for your online company. There are other options that provide better results. a