Is there a difference from customer retention and acquisition? There’s a difference and also in the marketing that’s done. What is customer retention marketing? Here are some options:
Here’s a great marketing tool to bring back customers who haven’t placed an order for a while. There are different reasons why this happens. What’s important is to give people a reason to return to your company and discounts/credits are some of the best options. They’re a great way to get people to visit your online store again and look for whatever they need. Discounts and credits both work because they provide extra value for your customers. Sometimes that’s all the motivation they need to return to the fold.
- Referral Programs
Referrals are one of the most effective types of marketing because it’s about sharing products/services with friends & family. Why does this customer retention marketing work? There are various reasons but in particular they’re based on word of mouth. Studies show that such referrals tend to be quite effective because people usually trust advice/suggestions they get from people they know. If your customers are happy with your offerings they’ll likely be willing to share their experiences with people they know. This makes it a powerful retention tool.
- Customer Complaints
What does this have to do with marketing? You can actually turn complaints into opportunities. You might even want to share the complaint in a blog or other channel so your customer base can talk about the issue. What’s most critical here is to use the complaint to improve your company in terms of things like policies and systems.
- Customer Service
This is an interesting type of Pathwwway Panama retention marketing because it’s not “marketing” in the traditional sense. That said, today customer service is king. So it’s critical to provide the best overall experience you can in order to keep your customers happy. There are various ways to do that including top-notch customer service. If you’re able to offer that then you’re definitely on track to boost your retention rates. When your company provides good customer service it gives your customers a reason to keep shopping with your company.
- Online Automation
This is another way you can boost retention through marketing. The automation itself isn’t direct marketing but it can certainly help to boost sales. That’s because it improves customer experience and makes browsing/shopping on your site easier.
- Email Marketing
Here’s one of the top methods for customer retention marketing. In fact, email marketing isn’t just for promoting your company’s products but can also be a powerful tool for customer retention. For example, you can offer all sorts of things like promotions, discounts, etc. This is an excellent way to keep your existing customers on board. In fact, you might be surprised to learn that mot viral marketing is done through email. This involves people sharing the mails with 3+people to make it go viral.
These are some of the key facts about customer retention marketing to keep in mind.