How can your offline sales team boost leads and sales? If you want to improve its customer retention marketing skills there are various tools you can use. Here are some of the best options:

  1. Paper Emails

What’s this about? Consider the fact that people rarely read all the emails they get. One interesting customer retention marketing solution is to snail mail copies of the emails companies send to their clients.  This makes them more likely to read the paper emails since they don’t have to sift through tons of other emails in their inbox to get to them.

  1. Newspaper

Yes, people still read paper newspapers. They’re less common due to digital versions and other media outlets. However, many people still prefer the experience of picking up a paper-based paper and reading the news/information in it.

This provides an excellent marketing opportunity. Your company could put an ad in a local paper. Local/Community papers can be cheaper to put ads in so they’re a better option than ones in large cities. When locals see your ads there’s a good chance they’ll be interested in your company and the products/services it’s offering.

  1. Coupons

When were coupons first used? Coca-Cola wasn’t the first company to use them but in the 1880s it became the first company to boost demand by using them. This is a customer retention marketing tool your company should definitely consider using. They’re a great option to use in your company’s marketing campaign.

In fact, people might end up using a coupon to splurge on an item they normally wouldn’t buy since they can get it at a lower price. That can make the purchase worth it. This is easily one of the best offline marketing techniques your company can use.

  1. Donations

This is an interesting marketing tool. It’s about donating products and time at an event. The main goal of this approach is to donate whatever local people need. This helps to show that your company has a social conscience. Why is this important? Today’s younger generations tend to have question marks about big corporations and there’s a lot of good reasons for that. When your company donates products and time it shows that your company cares about the community. That, in turn, can help earn respect People will remember the good deeds you’ve done and more likely to support your company.

  1. Cross Promotions

Here’s another key Pathwwway Panama customer retention marketing method to consider. What’s it about? These are often the foundation of offline marketing ideas. The reason is they can build a link between your company and another company. This gives you a chance to work with another business.

There are various ways you can use this technique.  For example, you could team up with a local store and bundle your product with theirs. This boosts foot traffic in your store and gives the other store a chance to promote their products. It’s a win-win situation!