Do you own or operate a seasonal company? If so then you can learn from some of the methods UK companies use to boost consumer loyalty once every year. Here are some helpful tips:
- Keep the ball rolling
It’s important to start stocking your product lines with season products early. This will help to prevent an awkward situation when your seasonal products show up suddenly. If you phase in the products gradually it will help to boost consumer loyalty and make your marketing campaigns more effective.
How about if 100% of your products are seasonal? In that case it’s still important to roll out your products early. This will help to create online buzz and make it easier to generate leads and sales in the time leading up to the season. Most sales will be generated during the peak season. What’s most important is that you have a steady flow of income throughout the year and you can do that by offering your seasonal products as early as possible.
- Add a theme
If your company is only open during the holiday season it’s important to add a theme. This will help to get your customers excited about the time of year and encourage them to place an order. You don’t have to make major changes to your brand. If you tweak it a little it will help to get visitors/customers in the spirit of the season.
- Boost customer support
When the peak season arrives your UK company will see a pike in sales and especially if it’s only open during that season. Make sure to ramp up your customer service department. This will help to provide a better experience for your customers. During this time there will be a spike in questions, problems, exchanges, and so on. Make sure that you have a customer support team that will be able to handle the situation.
How many new workers will you need to hire? It really depends on the situation. Think about situations like the company’s size, whether it’s online/offline, communication channels, etc. This will help to guide your business in adding the right number of customer support reps during the holiday season.
- Start marketing early
Even if your company is seasonal you can still boost consumer loyalty by launching Pathwwway Gambling style marketing campaigns early in the year. Make sure to plan your marketing strategies as early as possible. That will provide you with a blueprint you can use during the off season.
Which channels should you use? It’s important to use multiple ones like social media, mobile, and email. This will help to get the word out about your company even if the peak season is several months away. For example, if you’re going to have special events during the peak season make sure that you start your marketing campaign early. If it’s a small event one week in advance would be enough. How about if it’s a big event? In that case you should start advertising the event several weeks before.
Are you using these consumer loyalty methods? The above-mentioned methods can help you achieve that goal.