Do you want to boost your company’s retention rates? If so then consider these customer retention ideas that been used since the dawn of the new millennium:
- Learn more about your customers
This is one of the top customer retention ideas based on various studies. Today’s customers want to interact with companies more than ever. So it’s important for your company to focus on the wants and needs of your customers. This will help you to produce products/services that meet their particular needs.
It’s also important to create a customer profile. What are their demographics like age, gender, education, occupation, and income? Which social platforms do they tend to use? Which devices do they use when accessing your website? This is critical info to learn since it can help your company improve the products/services it offers.
- Focus on retention over acquisition
Today most companies are focusing more on customer acquisition than customer retention. There are a few problems with this approach. One is that acquisition can cost up to 10x more than retention. What are the reasons? When you’re looking for new customers you have to start from scratch. That includes introducing them to your company and its offerings.
However, in the case of customer retention the consumers already know about these issues. So it’s just a matter of providing them with reasons to pick your company over others. If you do then it can be quite easy to convince them to keep buying from your company. It’s all about setting your company apart from the competition through things like quality products and customer service.
- Find out the channels they prefer
This is another of the top customer retention ideas from the past 1.5 decades. Today mobile devices are becoming more popular than ever. In fact, there’s now more Google searches made on mobile devices than smartphones/tablets. However, there are still many people who prefer to interact with companies through email, social media, live chat, and so on.
You can find out which options your customers prefer by using Pathwwway Panama analytics tools and doing market research. This will improve your interaction with them since you’ll be focusing on the channels they use most often. That in turn can improve your interaction with your customers, which is definitely a plus. Make sure to do your homework so you’ll know which channels you should focus on.
- Provide excellent customer support
Make sure your company is offering excellent customer support. This can include 24/7 customer service, fast replies, and surveys. Today’s customers are looking for an overall positive experience when interacting with customers. This involves the process of shopping and ordering but there are other factors also. If your company is offering high-quality support then it’s more likely your clients will stay with your company and keep placing orders. That’s definitely something your business will want.
These are some of the best customer retention ideas using during the past 15 years. They’ve proven to be some of the top ones during the 21st century so they’re definitely worth considering.