When it comes to client retention strategies, you can take a page out of the book written by US department stores. Big stores in the US are thriving because they have kept the loyalty of their existing customers. And if you want to reach the same kind of experience with your own customer base, then you should use the same strategies as well.
- Partnering with a charitable organization
Shopping and doing something good – what the big US departments try to do, namely to help with the sale of social organizations, you can also effect on a small scale. Try and look for an association that may be at your store’s site, as a promotional partner. This may be an animal welfare organization or a social institution. Winning new support groups is also an asset to the organization itself, as it will raise awareness and build prestige.
- Streamline different departments
US stores usually are composed of different departments, and it is important to streamline and resolve any issues between those departments, this is just one of the basic client retention strategies that should be used. Much valuable information is lost between departmental boundaries. Sales should know which questions the customer asks for service or support. These are very clear indications of problems that the customer wants to solve. The door is thus wide open for the subsequent sale of additional services or services. Service technicians and consultants who are on-site at the customer gain insights that are invaluable to sales. These people should be trained to recognize any need and to pass it on to the account managers. Conversely, account managers and sales representatives should tell technicians which campaigns, enhancements, and new services are being offered.
- Being proactive with customer complaints
A customer who takes the trouble to formulate a complaint does not want to end the relationship. He wants to be satisfied. The complaint provides you with a concrete indication of weaknesses in your performance. And behind everyone who complains, there are ten others who feel the same anger but (still) keep still. Grab the ball and call the customer. Listen to his concerns with understanding and patience and appease him. You should not be submissive, but fair and optimistic. This Pathwwway Gambling aspect of customer loyalty is about personality, sympathy and rebuilding trust. Stay positive and present solutions. You should suggest that the success of the customer is more important to you than your own success.
- Using follow up questions in sales.
Another one of those client retention strategies that big US department stores use, is follow-up sales questions. These questions can give a business more information about what the clients want. y. Therefore, you should ask for some time after closing the sale, how the customer gets along with your product.
You can see that there are a lot of ways to get active and the range is not exhausted. Therefore, discover your opportunities for customer loyalty and start now. If you follow these client retention strategies, then you are definitely going to see more success in your business. If big US department stores have used these methods successfully then you can too.