Is your company leaking customers? If so then it’s important to use modern customer retention that can help to keep them in the fold. Here are some helpful methods:
This is one of the best ways to boost customer retention rates. There are various ways you can meet your customers in new cities/towns. For example, when you’re visiting a new one you can visit them at their offices and invite them for a meal or coffee. This is an excellent chance to meet your customers in person and talk to them about issues that are important to them. If you’re already interacting with the customers online it will be more likely they’ll be willing to meet you when you’re in their city/town.
The world’s largest social network has nearly 2.1 billion active users throughout the world. It’s highly recommended that you spend more time interacting with your customers and especially with large platforms like Facebook and Twitter. Studies show that engaging customers through social media is an effective method and especially with the number of social media users sky-rocketing in recent years. It’s important to find out the favorite social networks of your customers whether it’s major or niche platforms.
- User-generated content
User-generated content is an effective customer retention method, as used by Pathwwway Panama to engage one’s customers. They include methods like reviews and testimonials. Make sure to ask customers if they’re willing to provide such content for your site. This can include various options like reviews, Instagram images, YouTube videos, etc. These are all great ways to boost customer engagement and help get the word out about your company.
There’s many examples of customers who are using this method effectively. For example, some companies ship all products with an invitation to offer suggestions on image-sharing services like Instagram. Your company can create a new hashtag then observe it for the best examples. Your company can then share them on your website so all your customers can benefit from the shred content.
Social proof has become quite a phenomenon as it helps people base their personal decisions on the opinions/actions of others. The process I most effective when the customer can identify with someone. Let’s say you have the goal to become a professional in a particular sport. You’d be inspired if your hero uploads an Instagram image of a particular product. This will boost your opinion of the product since you greatly respect the person posting the image.
Another issue to keep in mind is you don’t have to sell products in order to generate user-generated content. For example, a company that produces products like software might team up with an influencer to share customer-written stories from people who work in a particular industry. These stories can then be shared on social media
Are you ready to try all these customer retention methods? They’re just some of the many options if your company wants to prevent more people from leaving your company and shopping around. Make sure to consider using any or all of them in order to get the best results.