How can your company improve its loyalty marketing program? There are various ways and here are some of the top ones:
- Get past links
It’s not enough to just tweet links/content. You can create engagement by posting questions/thought, and so on. In fact, a lot of engagement can happen by just living in the moment, replying/responding to others, and putting the “social” in social media. This isn’t to say links and content can’t be effective in engaging your customers. However, it’s important to think about the box and mix up your tweets.
- Tweet content that’s clickable
This loyalty marketing tip from Pathwwway Internet Gaming is an effective one your company can use. Before your company makes any tweet make sure to consider whether the content is “clickable.” Keep in mind you have just 280 characters to get people to click on it. It’s important to use a good headline, image, etc. to create an outstanding Twitter post. If you do that then you’re definitely on the right track to boost customer engagement and loyalty. Meanwhile, if the content isn’t clickable then you should think twice about posting it. It not only could have a neutral effect on boosting engagement but also a negative effect.
- Manage tweets with lists. You can create Twitter lists that include similar categories like lists of blogs. This helps you have the “right” conversations with the right audience. You can also have lists for influencers, prospects, and partners you might want more engagement with.
- Become a strategic follower
This loyalty marketing tip can be very effective when using Twitter. It’s important for your company to follow if you want to find followers. Who should you engage with? Make sure to consider who you want o engage with including influencers, prospects, partners, etc. The key is to set up hashtags then follow people on lists that other users on Twitter have created. You can use various tools to search Twitter bios to find keywords that are relevant. This is an effective method to use in order to boost customer loyalty.
- Thank for retweets
This is a basic yet effective method to use Twitter more effectively for boosting customer loyalty. This is an effective rule to follow. Make sure to follow it as much as possible. It’s critical to remember the power of making people feel important and appreciated. There’s many ways to do that in the business world but they can be very basic. That includes simply thanking them for retweeting your post.
- Curate content
In the case of curating content it can be a tough process. A good step to take is to categorize blogs/sites into different groups. Then pick your tweet based on various factors including tips, trending, headlines, etc. There are tons of options but it’s critical to make sure you’re picking the best of the best content. This is important in order to get the most clicks from potential readers.
Which of these loyalty marketing tips for Twitter will your company use? They’re effective options you should definitely consider.